Go for No!
In a world inundated with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him… a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn… …What it takes to outperform 92% of the world s salespeople …That failing and failure are two very different things … Why it s important to celebrate success and failure … How to get past failures quickly and move on …That the most empowering word in the world is not yes… it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!
User Ratings and Reviews
5 Stars Well worth the quick read
I received this book for Christmas and read it on the plane ride home. I was excited about the “ah ha” moment I had after reading it. Looking back in a few years, will I be disappointed that I didn’t fulfill my potential? Say yes, and read this book! It is worth the quick read.
5 Stars Loved it!
I absolutely loved this book. It has so many applications in life. This book is an easy read but has a huge impact. I found that it really helped evaluate and change my feelings about the word “no.”
5 Stars Must read for sales professionals
No matter what you sell this is the book for you. I rank this right up there with Tom Hopkins’ How to Master the Art of Selling and Zig Ziglar’s See You at the Top. The concept is simple — the more people you talk to, the more sucessful you will be. However, this is a different approach. The authors successfuly sell the idea that you must fall in love with the word NO. If you have been in sales for more than a few minutes, you really love YES and you don’t like NO very much. What if you could learn to love hearing NO? I haven’t reached that point yet but the authors have helped me stomach it better!
5 Stars Help for the Non Sales Person
I HATE to sell. It has never been my thing. One of the things that I hate most about selling is the seeming rejection I feel when a prospect (or anyone for that matter) says the dreaded word NO! These folks deliver a very simple and easy to read message about the good reasons to hear that word. Strangely, after reading this book I felt more courageous! Great literature—this is not. Straightforward lessons this is. In fact, I liked the message so much, I purchased 10 copies for my team members so they could grasp the message. With the current economic conditions, I think we all need what edge we can get and this book provides one.
5 Stars Go for the gold in all facets of life, reading this book will help you!
If the world was my way, every person would read this book. I am 52, a Mom, Executive, a volunteer, teacher, an athlete, and this book makes you truly FEEL the possibilities in every avenue of your life. You will not feel the same about your own potential after reading this,and the world will seem a bit brighter, no matter how
positive a perspective you have. Go for it, read the book, you won’t be sorry. For
the record I am extremely busy and have read 100s of books and this is the FIRST review
I have ever bothered to write.
Filed under: Personal Development Book Reviews